Welcome to the Paulaner Experience!
A strong brand and smart concepts with bavarian charme
Developed in 1989 the Paulaner Bräuhaus concept became a worldwide success! In order to make the concept more available to wider range of gastronomy locations, Paulaner later developed the „Paulaner Wirtshaus“ and the „Paulaner Bierhaus“. All of our restaurants offer the same unique combination of Bavarian tradition and modern lifestyle. The relaxed and casual atmosphere appeals to a broad target group of guests who choose our venues for a „short trip to Munich“.
Our System
Become a franchise partner and join the worldwide success story! Let’s create together a piece of Bavaria – everywhere around the globe. What kind of support do you get as an franchisee?
Experience values that pay off – for you!
With a great passion for the Bavarian beer and beer culture and a wealth of experience from many years of gastronomy consulting, we have developed authentic and successful gastronomy concepts in various forms for you:
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|---|---|---|---|
| Product | Bräuhaus | Wirtshaus | Bierhaus |
| Location | PRIME-location 1x per city (metropolitan areas >1) |
PRIME-location 1x per district |
high frequency and travel plaza, inner city, mall, airport, etc. |
| Microbrewery |  |
 |
|
| Size | > 1.200 m² inside > 200 m² outside |
> 300 m² inside > 100 m² outside |
< 300 m² inside < 100 m² outside |
| Capacity | > 350 seats | > 150 seats | < 150 seats |
| Sales-Mix | 55% Food 45% Beverages |
60% Food 40% Beverages |
40% Food 60% Beverages |
| Capital requirement | ca. 3.800€/m² | ca. 3.250€/m² | ca. 3.500€/m² |
Franchise Fee: Up to 7,5% of total revenue
Our Requirements
We are in search of the ideal franchisee who not only shares a business interest but also a personal connection with our brand, Paulaner. Our perfect candidate is a natural-born entrepreneur who identifies strongly as a brand ambassador for Paulaner. You take pleasure in welcoming and entertaining guests and possess an innate charm as a "people person."
On a professional level, we aim for a long-term business partnership. Your interest in becoming part of a multinational franchise system and your willingness to fully commit are paramount. Ideally, you bring experience in the franchise industry and extensive knowledge in managing complex restaurant operations.
Furthermore, we expect our franchise partner to have a deep understanding of the local market and a well-established network within the real estate industry. Experience in handling balance sheets and KPIs is also advantageous.
As an additional requirement, you should demonstrably have the capacity to finance the entire project. Moreover, your interest in the development of potential additional Paulaner restaurants is of great interest to us.
If you resonate with this profile and share the passion for our concept, we warmly invite you to become part of the Paulaner family.
The Taste Of Munich
Welcome to Paulaner Bräuhaus.
The Paulaner Bräuhaus website is only accessible for people 16 years of age or older. To find out why we don’t advertise to underage youth, go to the German Brewers Association website:
www.bier-bewusst-geniessen.de
Please confirm that you’re at least 16 years old.
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Please note that the responsibility for local content lies with the franchise partner. Paulaner Franchise & Consulting GmbH denies all responsibility for content, topicality, integrity or accuracy of the local websites.